In an effort to reduce operating costs, shrink power plant-generated greenhouse gas emissions, obtain green building certifications, and make building materials last longer, owners and managers of commercial buildings are looking for ways to lower their building’s energy consumption. Among the many energy-savings strategies they may use, “cool roofs” have gained considerable traction. 

Cool roofs are designed to reflect solar radiation and emit heat more efficiently, to reduce heat build-up (HBU) on the roofing substrate and inside the building, as well as potentially reduce air conditioning loads. Cool roofs can be achieved either by installing solar-reflective materials during initial construction or by refinishing an existing roof with a solar-reflective coating, making cool roofs a winning strategy for new-build and renovation projects alike.

Energy Use in Commercial Buildings

On average, commercial buildings account for 18 percent of the country’s primary energy use and 35 percent of its electricity consumption; and the U.S. Environmental Protection Agency estimates that 30 percent of that energy goes to waste. Because cooling systems consume 15 percent of the electricity used by commercial buildings, property owners can recognize significant savings by reducing the energy required to run them. 

Improved energy efficiency does more than help commercial buildings save on operating costs. It can also help them achieve credits toward green building programs such as the U.S. Green Building Council’s (USGBC) Leadership in Energy and Environmental Design (LEED®) program, the Green Building Initiative’s Green Globes™ program, and the International Living Future Institute’s Living Building Challenge™. Certifications in these programs provide building owners with a valuable point of differentiation to help them attract and retain tenants.

Improved energy efficiency also helps commercial buildings reduce their contribution to urban heat islands (UHIs), further improving their environmental footprint. UHIs form when trees and other vegetation are replaced with buildings, roads and other heat-absorbing infrastructures that emit heat and make the outside air warmer. According to the Lawrence Berkeley National Laboratory, UHIs can increase air conditioning energy use, impair air quality by accelerating the formation of smog, and aggravate heat-related and respiratory illnesses.

The Science of Cool

For over two decades, commercial buildings have been implementing cool roof technology to reduce energy consumption, improve occupant comfort, reduce maintenance costs and prolong the roof’s service life. Just as wearing light-colored clothing can help keep a person cool on a sunny day, cool roofs use solar-reflective surfaces to maintain lower roof temperatures. While traditional dark roofs can reach temperatures of 150°F or more in the summer sun, a cool roof under the same conditions could stay more than 50°F cooler, according to data from the U.S. Department of Energy.

Three material surface properties can be measured to determine how cool or hot a roof is. Better performance in these areas can help to reduce a building’s HBU.

Total solar reflectance (TSR) is the fraction of sunlight that a surface reflects. Sunlight that is not reflected is absorbed as heat. Solar reflectance is measured on a scale of 0 to 1. A surface that reflects 55 percent of sunlight has a solar reflectance of 0.55. Most dark roof materials reflect 5 to 20 percent of incoming sunlight, while light-colored materials typically reflect 55 to 90 percent. 

Light reflectance value (LRV) is similar and is typically applied to paints and coatings. It is defined as the total quantity of visible and usable light reflected by a surface in all directions and at all wavelengths when illuminated by a light source. LRV runs on a scale from 0 percent to 100 percent. The average blackest black surface has an LRV of approximately 5 percent while the whitest white has an LRV of about 85 percent.

Thermal emittance describes how efficiently a surface cools itself by emitting thermal radiation. It is measured on a scale of 0 to 1, where a value of 1 indicates a perfectly efficient emitter. Nearly all nonmetallic surfaces have high thermal emittance, usually between 0.80 and 0.95.

A roof surface’s Solar Reflectance Index (SRI) is another metric for measuring coolness. It is calculated from the solar reflectance and thermal emittance values. The higher the SRI, the cooler the roof will be in the sun. For example, a clean black roof could have an SRI of 0 while a clean white roof could have an SRI of 100. Dark roofs usually have an SRI less than 20. 

The Cooling Effect of Coatings

Short of physical shading, the best way to achieve a cool roof is by coating it, whether in the factory by the roofing material OEM or applied in the field by a professional coating contractor. 

However, not all coatings provide the performance needed to achieve high TSR, LRV and thermal emittance. For example, exterior latex and premium acrylic binders in paints will break down when exposed to solar irradiance, allowing dirt, mold and mildew to infiltrate the coated surface, which reduces TSR and related energy savings. This break down is called film erosion, where the coating chalks and wears away from the substrate and will continue to do so until the coating no longer protects the surface.

Coating systems formulated with polyvinylidene fluoride (PVDF) resin, on the other hand, resist photochemical degradation to deliver better long-term protection. PVDF’s incredibly strong carbon-fluorine bonds stand up to film erosion, even under exposure to the elements, allowing its protective properties – including TSR, dirt shedding, algae and mold resistance, color retention and chalking resistance – to last significantly longer. Dirt shedding and algae/mold resistance properties are particularly important as dirty surfaces reduce solar reflectance.

A coating’s pigments also play a crucial role in its TSR, LRV and thermal emittance properties. For example, organic pigments can break down over time when exposed to UV energy and the elements. Complex inorganic pigments, on the other hand, contain mixed metal oxides that reflect the sun’s rays. In comparison to organic pigments, complex inorganics, especially IR-reflective types, and when used in a PVDF-based formulation, are encapsulated by the fluoropolymer for additional protection from the elemental exposure that can break them down and therefore maintaining their color for much longer.

Keeping Your Cool

The sun’s heat is one of the biggest contributors to reduced durability and longevity of roofing systems. The right protective coating can help reduce film erosion and heat absorption by reflecting UV and infrared radiation. Such high-performance coatings can also resist buildup of dirt, mold and mildew, keeping them cleaner, reducing the amount of maintenance needed, and allowing the reflective properties to be sustained for longer. MR

Lon Bauer is a product development manager at APV Engineered Coatings. Mr. Bauer has over 25 years of expertise in the chemical and coatings industry. Over the course of his career, Lon has received two patents and developed commercialized chemistries including high-performance PVDF coatings under the brand NeverFade® Façade Restoration Coatings with Kynar Aquatec®, specialty bonding primers, functional coatings, textile treatments, industrial inks, adhesives and heal seal coatings for OEM and field applications.

By Lon Bauer, Product Development Manager, APV Engineered Coatings

Post frame, Roll forming, Metal forming, Sheds, Agricultural construction, Metal panel, Steel Buildings

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More About Cool Coatings


AkzoNobel’s Cool Chemistry products for roofing applications utilize ceramic and inorganic infrared reflective pigments. These special pigments are designed to reflect infrared energy while still absorbing visible light energy, thus appearing as the same color yet staying much cooler. 

When Cool Chemistry coatings are used on metal roofing, the result is a sustainable building material that can lower air conditioning costs, reduce peak energy demand, and help to mitigate urban heat island effects. When used on roofs and walls, the coatings can help reduce air conditioning costs by up to 15 percent in hot climates.

Long term durability needs to go hand-in-hand with the gains in energy efficiency that are possible with solar reflective pigments. AkzoNobel’s Cool Chemistry formulations offer the same durability and resin technology as standard versions, along with the benefits of solar reflective pigmentation. 

Sherwin-Williams Coil Coatings

Sherwin-Williams  explains: Cool metal roofing is one way to mitigate the urban heat island effect. Higher reflectance means lower surface temperatures, reducing ambient air temperatures. Metal roofing is also environmentally friendly due to its durability, recyclability and light weight. Sherwin-Williams cool coatings systems like Fluropon SR, WeatherXL and Flurothane SR contain solar-reflective pigments to create a more energy-efficient product. Cool coatings systems help you obtain LEED v4 Heat Island Reduction Roof Credit as well as ENERGY STAR qualification. [] MR

By Metal Roofing Staff

Good – Better – Best

Within the coating industries there are three tiers of products: Good, Better and Best. Pricing and weatherability help to differentiate the tiers. 

Polyester coatings are in the Good tier. Polyester coatings are used for rain ware, gutter and fascias — places on a building that don’t receive 100 percent sunlight. 

The Better tier is where siliconized modified polyester (SMP) products reside (such as Ceranamel, WeatherXL and Ceram-A-Star). These are common in the rural construction industry. 

In the Best tier are 70 percent polyvinylidene fluoride (PVDF) coatings. These are pricier systems noted for their highest weatherability and flexibility in architectural design, common in high-end residential and high-end commercial buildings. There tends to be much more fluctuation in popular styles and colors as consumers in this category are generally looking for something more unique and specialized.  

By Metal Roofing Staff