The third annual Construction Rollforming Show was held October 26-27 in New Orleans. The new location enticed attendees from surrounding states to come check out the only trade show dedicated to the construction roll forming industry. 

Tradesmen made the trip from Mexico, Montana, Texas, Missouri, and Mississippi, and some even flew in from Canada. Attendees were able to meet with suppliers of every type of material needed, including equipment, fasteners, coil, insulation, software, and more. 

At the 2022 show, for the first time, all admissions were all access. Access to classes were included with the price of admission to the expo floor. Participants were eager to take advantage of the diverse – yet relevant — learning opportunities after partaking of the complimentary breakfast served each day. 

Class Highlights

Leading off the sessions, software developer Royden Wagler and Brendon Studholme from SmartBuild performed a mock sales presentation to show how 3-D design/bid software can be adopted to evolve the sales process. Company principal Keith Dietzen was also on hand to answer questions.


(TOP) CIDAN’s Ryan King gives a presentation on bending trim and flashing.

CIDAN Machinery’s National Sales Manager, Ryan King, lead a fast-paced, informative session about bending trim and flashing. He discussed forming options, typical shop configurations, processes to reduce waste, best practices for safely operating a folder, and more. 

Freudenberg’s Chris Davis gave a presentation about natural ventilation, condensation, and moisture control in metal buildings. 


Randy Chaffee, Source One Marketing, shares insights about how to close more sales. 
Photo courtesy of Courtney Christine Photography, Milwaukee, Wisconsin

Randy Chaffee, from Source One Marketing, shared a wealth of sales knowledge that he’s earned over his last four decades in the construction industry. Randy doubled up on his teaching duties; he addressed one group on Wednesday about the Sales Process, and another group on Thursday about Closing A Sale. “I want people to know who I am before they know they need me,” he says. “Relationship-building is critical.”

Beck Automation’s Shawn Huffman spoke to his group about how software can be used to improve quality, have less waste (improve yields), track jobs and more. Sometimes a general business software will suffice, but programs that are specialized for metal forming will do much more than what you need to get by. 

Two of the presentations were given in the demonstration area on the show floor. On Wednesday afternoon, Adam Buck, Territory Manager at 3GM Steel, gave a talk on coil gauges and specifications. He explained the gauge and dimension variances that can occur.

On Thursday afternoon, Tom Laird, the National Sales Manager at New Tech Machinery, spoke about some of the best practices for setting up a portable roll forming trailer. New Tech had excellent representation at the show; Formwright and Karr’s Building Supply & Service are both distributors. 

Equipment & Software


The Variobend in action in the Hershey’s Metal Meister booth.

Hershey’s Metal Meister always has a commanding presence on the trade show floor. It was no exception at the 2022 Construction Rollforming Show. The Mattoon, Illinois-based company exhibited two of their folders — the Single-Fold Variobend and the Double-Fold Variobend — as well as their Slinet Slitter with coil farm. 

CIDAN Machinery exhibited an FX32 Omniolder, while SWI Machinery exhibited its Marxman Plus slitter. Star-1 Products brought its Felt Applicator, which it demonstrated throughout the show. 


Formwright, a New Tech Machinery distributor, exhibited one of the company’s portable rollforming machines.

Formwright exhibited a portable New Tech machine in one if the company’s enclosed trailers. 

Technology solutions were abundant on the expo floor. AMS Controls, Beck Automation, Paragon Computing Solutions, SmartBuild and QB Metal Shop are among the companies that showed off how software and controls can help metal formers increase productivity and reduce waste. AMS recently introduced its HyperDrive double folder system upgrade, which speeds production on and extends the life of older machines. 

Great Eats & Live Music

As the action on the exhibit floor wound down on Wednesday afternoon, the live music began and “dinner” and drinks were served. Everyone — attendees and exhibitors alike — enjoyed food stations serving up tasty treats unique to New Orleans. Charcuterie, crawfish etouffee, shrimp shooters, chicken and sausage gumbo, and white chocolate bread pudding were just a few of the gourmet items on the menu. 

2023 Construction Rollforming Show Returns to Ohio

On September 27-28, 2023, the Construction Rollforming Show will return to its original location — Cincinnati, Ohio. It will be held at the same venue as the first two rollforming shows: The Duke Energy Center. 

Watch Rollforming Magazine and constructionrollformingshow.com to learn about show updates as they develop. MR