Within the 2021 Oct/Nov issue of Metal Roofing Magazine, you’ll find an article about using basic online marketing techniques to promote your business. If the concept of delving into online marketing makes your head swim or brings forth a bit of anxiety, rest assured, it’s something that is a friend to your business. In fact, you may find you are already doing or have done some of the things that author Brian Horwitz recommends.
One of the most important aspects of online marketing is understanding the audience you want to reach. Once you know more about the audience, you can promote your business where they spend their time online and clearly address ways your company can meet their needs.
Another option to be where prospective clients can find you is by signing on to be part of the new Metal Roofing Buyers’ Guide. The expanded business directory will live on the soon-to-be launched Metal Roofing Magazine website [www.readmetalroofing.com]. Not only is the site dedicated to metal roofing, but it will also appear high on Google rankings (the platform many people use to search for topics on the internet) because it’s filled with relevant, quality content, information is updated regularly, and it’s optimized to be easily visible using various devices (phone, tablet, computer). Within the Buyers’ Guide, your business information appears on an individual “microsite,” where you provide contact details, a general description of your business, and add photos and videos, depending on the type of listing option you select. Plus, a contact feature allows visitors to connect with you directly from your microsite.
Another way to be seen and connect with potential customers is by attending shows. In this issue, you’ll also find a special flip section devoted to METALCON 2021 in the back of the magazine.
Now that we’ve covered the important matters, I’d like to introduce myself. My name is Toni Rahn and I’ve joined the Metal Roofing team as managing editor. Being new to this industry, I am excited to join you on this journey of metal roofing news, information, and inspiration. In fact, as part of my learning process, we are currently working on our editorial calendar for 2022. With that, I invite you to consider sharing your thoughts about the topics you’d like to see covered in the pages of Metal Roofing throughout the coming year. Drop me a line via email or mail or give me a call. I look forward to hearing from you.
Toni Rahn, Managing Editor